Last weekend, I checked out the Olive Young X Sanrio Cutie Run pop-up at Trendpot by Olive Young in Hongdae. The space was packed all weekend, and no wonder—where else can you enjoy both beauty and cuteness in one place?
Unlike a typical pop-up where you just browse products, this one had a running theme. You didn’t just look—you got to run, play, and collect, which made the experience way more engaging. Each brand had its own themed zone, giving off the vibe of a mini sports festival.
Main Experience Zones
- Dr.G Warming-up Zone
- Mediheal Refreshing Zone
- Amuse Boosting Zone
- Wakemake Runner’s High Zone
If you completed all four zones, you earned a set of brand samples + a Sanrio sticker kit. Collecting stamps along the way was surprisingly fun and motivating.
Promotions & Goods
At the venue, tiered purchase benefits were offered:
- Purchases over ₩20,000 → Band-aid set
- Purchases over ₩40,000 → Character spot cover patches
- Purchases over ₩70,000 → Pocket eco-bag keyring
There were also exclusive limited-edition goods:
- Fillimilli Cutie Run Edition (mini sacoche bag, sports towel keyring, tattoo stickers)
- Long-leg Hello Kitty plush
- Cutie Run plush keyrings (7 types)
Pop-up Info
- Dates: Sept 5 (Fri) – Sept 28 (Sun), 2025
- Location: Trendpot by Olive Young Hongdae (1F, 37 Wausan-ro 21-gil, Mapo-gu, Seoul)
- Hours: 12:00 – 21:00
Honestly, I thought, “Aren’t pop-ups all kind of the same?” But Cutie Run really stood out. Whether you’re a Sanrio fan, a beauty lover chasing the latest drops, or just someone looking for something fun to do on the weekend, this pop-up has something for you. If you’re around Hongdae, I definitely recommend stopping by to grab the stickers and limited goods!
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