SEOUL, South Korea – Korea’s largest K-beauty and wellness festival, Olive Young Festa 2025, is making its grand return from May 21 to 25 at Nodeul Island in Yongsan, Seoul. Hosted by CJ Olive Young, the event promises a vibrant mix of beauty, entertainment, and hands-on experiences, drawing beauty enthusiasts from all over the world.
📍 What is Ol-YOUNG Festa?
Now in its fourth year, Ol-YOUNG Festa has become a landmark event for the K-beauty industry. The five-day outdoor festival offers visitors the chance to explore a wide array of beauty and wellness trends, test new products, and enjoy exclusive events in a festival-like setting along the Han River.
💄 Participating Brands
This year’s Festa will feature over 100 beauty and wellness brands, including Korea’s most beloved skincare names, up-and-coming indie labels, and global partners. Whether you’re looking for innovative sheet masks, cutting-edge sunscreens, or clean beauty essentials, you’ll find it all here.
🎁 Festival Highlights & Experiences
Visitors can enjoy a variety of activities and perks:
- Brand Experience Booths – Try out the latest products and receive samples and discounts.
- Makeup Masterclasses – Learn professional tips from celebrity makeup artists.
- Live Performances – Enjoy indie musicians and festival vibes throughout the venue.
- Food Trucks – Savor local snacks and drinks while exploring.
- Photo Zones – Snap your best selfies at curated beauty-themed zones.
- Welcome Kit – All attendees receive an “Exploration Kit” including a festival map, tote bag, umbrella, and bottled water.
🎟️ Ticketing Information
Tickets will be available on the Olive Young Online Store according to the following schedule:
- April 23 (12 PM KST) – Early ticket sales open for Olive Members with Gold, Black, or Green status (30% discount)
- April 24 (12 PM KST) – Pre-sale for all Olive Members (20% discount)
- April 25 (12 PM KST) – General ticket sales begin
🎫 Reserve your tickets here: https://www.oliveyoung.co.kr/
🌍 Why You Shouldn’t Miss It
With K-beauty continuing to shape global skincare trends, Olive Young Festa offers a rare opportunity to immerse yourself in Korea’s dynamic beauty culture. Whether you’re a longtime fan or just discovering K-beauty, this event is your backstage pass to the future of skincare, makeup, and self-care.
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