IU Opens Pop-Up Store ‘Found at Eight’ at The Hyundai Seoul — Special Experiences and Limited Goods for UAENA

Singer and actress IU is opening a special pop-up store, ‘Found at Eight,’ at The Hyundai Seoul (5F, EPIC SEOUL, Yeouido) starting September 10. While 2025 marks IU’s 17th debut anniversary, this pop-up is not a direct anniversary event. Instead, it focuses on the bond with her official fan club UAENA 8th generation, highlighting IU’s music, lyrics, photos, and the fan club mascot “AIL-IEN.”

Dates & Venue

Period: September 10 (Wed) – September 21 (Sun), 2025 (Closed on Sep 15)
Hours: Mon–Thu 10:30–20:00 / Fri–Sun 10:30–20:30
Location: EPIC SEOUL, 5F The Hyundai Seoul (108 Yeoui-daero, Yeongdeungpo-gu, Seoul)

Main Attractions

Exhibitions of IU’s music, photos, and lyrics, plus themed spaces featuring the AIL-IEN character
Special photo zones and an Artist Zone where fans can leave letters for IU
Gallery & Media Wall displaying portraits, behind-the-scenes footage, and music videos
All visitors receive Holo-Specs (kaleidoscope glasses); verified UAENA fans get exclusive photocards and sticker sets

Goods (MD) & Events

A variety of limited-edition goods, including keyrings, grip-toks, umbrellas, and caps (some limited in stock)
Pre-reservation visitors only are eligible to purchase official MD
Open-to-all random capsule machine event (no reservation required)
Popular items may sell out quickly, so fans are encouraged to check preferred goods in advance

Admission & Reservation

Free online pre-reservation required for all sessions (via Melon Ticket, etc.)
Entry requires both a mobile ticket and valid photo ID
One ticket per person; no transfer or on-site reservations allowed
Without reservation: access to main exhibition & MD purchase not available (only capsule event possible)

IU’s Upcoming Activities

Following the pop-up opening, IU will hold a fan meeting at KSPO Dome (Sep 13–14) and continue filming for her upcoming Netflix dramas “You Have Done Well” and “The Queen of Tears of the 21st Century.”

The pop-up store ‘Found at Eight’ offers UAENA a chance to create precious memories, revisit IU’s journey through music and visuals, and collect exclusive goods. While coinciding with IU’s 17th debut anniversary, the event is dedicated to her fans and artistic themes rather than a formal anniversary celebration.