A special collaboration between K-pop idols and a media art festival
Global K-pop group ENHYPEN is taking part in Seoul’s premier media art festival, “Seoul Light DDP 2025 Autumn”, in a unique way. Members Jungwon and Jake will serve as narrators for the festival’s official audio guide, helping visitors experience the artworks more easily and personally.
Jungwon & Jake Bring Art to Life in Two Languages
In the audio guide, Jungwon provides commentary in Korean, while Jake narrates in English. Jungwon’s warm and approachable explanations are aimed at domestic fans, while Jake’s fluent English narration communicates the meaning of each piece to international visitors, enhancing the festival’s global atmosphere.
According to organizers, “Experiencing world-class artworks through the voices of K-pop stars is a unique way to connect Korea’s cutting-edge art with popular culture,” adding that it is expected to provide deep engagement for both young audiences and overseas fans.
Where Light, Music, and Fandom Meet
Seoul Light is a nighttime media art festival recognized by Guinness World Records for its large-scale 3D mapping on non-regular architectural structures. This year, featured works include Laurent Grasso’s massive media façades “Solar Wind” and “Panoptes”, District’s immersive series “Eternal Nature”, and Aka’s laser installation “Multimmersion_DDP25”.
Notably, the festival will present media art generated through collaboration with OpenAI, offering a first-hand experience of art and AI working together. ENHYPEN’s narration adds another layer, giving fans a new type of “fan experience.”
An Invitation to Global Fans
ENHYPEN’s participation goes beyond commentary, offering fans from around the world an opportunity to experience K-pop, Korean culture, and cutting-edge art all at once.
📅 Event Details
Dates: Thursday, August 28 – Sunday, September 7, 2025
Time: Daily, 20:00 – 22:00
Location: Dongdaemun Design Plaza (DDP) Front & Under the Miraero Bridge
Admission: Free
With the combination of luminous art and the voices of K-pop stars, this festival promises to be a memorable reason for global visitors to explore Seoul.
Image source: Official websit
