In July, Seoul is bursting with unique character and brand pop-up stores that will help you forget the summer heat.
Enjoy limited-edition merchandise, hands-on experiences, and photo zones in cool indoor settings. Visit these pop-ups to create unforgettable memories in each brand’s uniquely themed space.
Character & Brand Pop-up Guide
Ilsso x Hello Kitty
A collaboration between the charming lifestyle brand “Ilsangsopum” and the globally beloved character “Hello Kitty.” Enjoy exclusive merchandise, cute photo zones, and various hands-on experiences.
• Date: July 1 – July 31
• Location: Ilsangsopum, Mapo-gu (266-6 Donggyo-ro)
Ganadi
Known for its stylish illustrations and goods, this brand presents its newest items, collaborations, and engaging experiences at the pop-up.
• Date: July 1 – July 31
• Location: Yongsan I’Park Mall, Yongsan-gu
Fugglers
The official pop-up of the quirky monster plush toys from the UK. Discover their “ugly but cute” charm with dolls, keyrings, and interactive exhibits.
• Date: July 1 – August 10
• Location: Sangsangmadang 2F, Hongdae, Mapo-gu (65 Eoulmadang-ro)
Umppo Chamyu Rice Cake Shop
A delightful fusion of popular characters and traditional Korean desserts. This reservation-only pop-up offers merchandise, photo zones, and hands-on fun.
• Date: July 4 – August 17
• Location: 0% Seoul, Hongdae, Mapo-gu (29 World Cupbuk-ro 2-gil)
Pingu
Join the beloved penguin character “Pingu” in this ocean-themed pop-up. Enjoy limited-edition goods, marine exhibits, and photo zones at Lotte World Aquarium.
• Date: July 4 – August 31
• Location: Lotte World Aquarium, Songpa-gu (300 Olympic-ro)
Crayon Shin-chan: Summer Vacation
The mischievous and beloved Korean character “Shin-chan” returns with a vacation-themed pop-up, featuring limited goods, experiences, and fun photo ops.
• Date: July 4 – July 31
• Location: I’Park Mall, Yongsan-gu
Mickey & Friends
Disney’s iconic Mickey Mouse and friends arrive in Seongsu! This family-friendly pop-up features official merchandise, themed photo zones, and interactive events.
• Date: July 4 – July 13
• Location: 1F, 65 Yeonmujang-gil, Seongdong-gu
One Piece
Celebrate the world-renowned pirate manga “One Piece” with this large-scale pop-up. Explore exclusive merchandise, themed events, and photo zones.
• Date: July 24 – July 30
• Location: The Hyundai Seoul, Yeongdeungpo-gu (108 Yeoui-daero)
Seoul Pop-up Schedule for July (in order of start date)
| Pop-up Name | Date | Location (District/Address) | Highlights |
|---|---|---|---|
| Ilsso x Hello Kitty | July 1–31 | Ilsangsopum, Mapo-gu (266-6 Donggyo-ro) | Hello Kitty collab, goods, photo zones |
| Ganadi | July 1–31 | Yongsan I’Park Mall, Yongsan-gu | Limited goods, experiences, collabs |
| Fuggler | July 1–Aug 10 | Sangsangmadang 2F, Hongdae, Mapo-gu (65 Eoulmadang-ro) | UK character, goods, photo exhibits |
| Umppo Chamyu | July 4–Aug 17 | 0% Seoul, Hongdae, Mapo-gu (29 World Cupbuk-ro 2-gil) | Reservation-based, goods, hands-on fun |
| Pingu | July 4–Aug 31 | Lotte World Aquarium, Songpa-gu (300 Olympic-ro) | Popular character, marine displays |
| Crayon Shin-chan | July 4–31 | I’Park Mall, Yongsan-gu | Summer theme, exclusive goods |
| Mickey & Friends | July 4–13 | 1F, 65 Yeonmujang-gil, Seongdong-gu | Disney official, goods, photo zones |
| One Piece | July 24–30 | The Hyundai Seoul, Yeongdeungpo-gu (108 Yeoui-daero) | Limited goods, large-scale pop-up |
Beat the heat indoors and enjoy exclusive goods, hands-on fun, and photo zones only available at these pop-ups!
Make lasting summer memories throughout Seoul this July.
Be sure to check each pop-up’s official Instagram for hours, reservations, and product lineups before visiting.
Image source: Official website
