If you’re a fan of Korean content, this is the moment you’ve been waiting for.
From June 28 (Sat) to July 6 (Sun), 2025, the city of Seoul transforms into a grand celebration of K‑content with the K‑Content Seoul Travel Week.
Centered around K‑dramas, K‑films, K‑games, and K‑POP, this immersive event turns the entire city into a theme park for content lovers. Whether you’re a tourist or a local fan, the week promises unforgettable experiences at every corner of the capital.
Key Programs
📍 1. Soul Spot Parade (June 29, 5 PM)
A vibrant cosplay and character parade will take place in central Seoul featuring drama characters, film costumes, and iconic game avatars.
This street celebration brings the fictional worlds of Korean content into reality.
Note: Parade participants can register in advance, and prizes will be awarded on-site.
🧡 2. Fan Events & Photo Zones
- Drama & Idol Fan Events: Record your favorite drama quote or join a K‑POP dance challenge to win exclusive merchandise.
- Photo Zones: Take selfies at immersive sets themed around popular dramas, webtoons, and variety shows.
- Surprise Fan Meet-Ups and video message events will also be hosted during the week.
🎮 3. K‑Game Play Zone
- Try out hit Korean games like Battlegrounds: Seoul Map or Cookie Run Seoul World in dedicated zones.
- Complete game missions for limited-edition items.
- Explore VR and metaverse zones with Seoul-based environments for a deeper immersive experience.
Other Featured Programs
| Program | Description |
|---|---|
| K‑Drama Pop-Up Tour | Guided tours of real filming locations with AI docents |
| My K‑Content Receipt | Interactive kiosks to generate your own K-travel memory |
| Themed Pop-Up Booths | “Ticket Booth,” “Train,” “Soul Spot” and more |
| SNS Lucky Draw | Upload photos for chances to win special rewards |
Event Summary
| Item | Details |
|---|---|
| Event Name | K‑Content Seoul Travel Week |
| Dates | June 28 (Sat) – July 6 (Sun), 2025 |
| Venues | Seoul’s top content filming locations, public squares, pop-up spaces |
| Hosted by | City of Seoul, in partnership with the Korea Creative Content Agency (KOCCA) |
| Who Should Join | Korean content fans, international tourists, local citizens – everyone is welcome! |
Final Thoughts
This isn’t just sightseeing – it’s Seoul becoming the stage for your favorite K‑content.
From joining a parade, cheering at fan events, to literally playing Seoul in a game, this travel week offers a hands-on Hallyu experience like no other.
Image Source: Official Website
