As the summer heat starts to rise, MZ shoppers in Korea—and increasingly around the world—are gearing up for their seasonal wardrobe refresh. Major SPA brands and fashion platforms are launching their 2025 summer sales, and for those who live by style and smart spending, now’s the time to stay alert. Here’s your ultimate guide to the 2025 summer sale calendar, perfect for fashion-conscious global MZs who love Korean brands.
🛍️ [1] SPA Brands: Summer Sale Highlights
SPAO will kick off its summer season-off sale from July 2 to July 27, offering trendy casualwear and seasonal must-haves at discounted prices. 8Seconds will run its sale from June 13 to July 10, with discounts up to 50%.
Meanwhile, H&M Korea begins its sale on June 14, continuing through July 15, with markdowns on summer essentials and accessories.
ZARA Korea, always a hot spot among trend-savvy MZs, is expected to start its sale on June 19, likely beginning online one day earlier—so prepping your cart in advance is a smart move.
UNIQLO is already underway with its “Thank You Sale” from May 30 to June 5, offering great deals on popular basics.
📱 [2] Online Platforms: Even Bigger Discounts
Online fashion platforms are stepping up their game too. Musinsa, one of Korea’s leading fashion e-commerce giants, is running its “Mujinjang Summer Black Friday” from June 23 to July 3, offering up to 80% off on items from Musinsa Standard and other favorite brands.
Zigzag will hold its “Summer Black Friday” from June 24 to July 8, while Ably will launch its Big Summer Sale from June 29 to July 6, with discounts up to 93% and additional coupon packs worth 300,000 KRW.
✨ [3] Tips for Smart Summer Shopping
- Mark your calendars! Hot items tend to sell out fast, so keep notifications turned on.
- Use coupon packs: Platforms like Musinsa and Ably offer additional discounts via downloadable coupons.
- Watch for flash sales: Time-limited discounts are a golden opportunity to save big—stay logged in!
- Prep your cart early: Especially for ZARA and H&M, online sales may start earlier than in-store, so having your wishlist ready is key.
🎯 “Look good. Shop smart.”
In a season of rising temperatures and tight budgets, knowing when to shop is half the win. For global MZ shoppers into Korean fashion, this summer is all about stylish steals and smart timing. Ready your cart, set your alarms—summer sales are ON.
📅 2025 Summer Sale Summary Table
| Category | Brand | Sale Period | Highlights / Notes |
|---|---|---|---|
| SPA Brands | SPAO | July 2 – July 27 | Season-off sale, focused on summer wear |
| 8Seconds | June 13 – July 10 | Up to 50% off on seasonal items | |
| UNIQLO | May 30 – June 5 | “Thank You Sale” on essentials | |
| ZARA | Starting June 19 (est.) | Online sale may start a day earlier, fast sell-out risk | |
| H&M | June 14 – July 15 | Summer apparel & accessories on sale | |
| MIXXO | TBD | No official sale dates announced yet | |
| TOPTEN | Fall sale expected Oct | No summer sale information confirmed | |
| Platforms | Musinsa | June 23 – July 3 | “Mujinjang Summer Black Friday,” up to 80% off |
| Zigzag | June 24 – July 8 | Summer Black Friday, up to 95% off | |
| Ably | June 29 – July 6 | Up to 93% off + 300,000 KRW worth coupon packs |
📸 Image Source:
https://blog.naver.com/rlawnguq12/221370482101
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