Overview
The 2025 Korea Beauty Festival kicked off on June 19 at Dongdaemun Design Plaza (DDP), Seoul. Designed primarily for international tourists, the festival runs for a full month across major Seoul hotspots including Dongdaemun, Myeongdong, Hongdae, Seongsu, and Cheonggyecheon until July 18.
This year’s theme is “NEW ME·미·美”, which means discovering a new version of yourself through K‑beauty. “미” also means “beauty” in Korean, emphasizing inner and outer transformation.
Festival Highlights
1. K‑Beauty Town @ DDP (June 19–22)
- A large-scale beauty experience space covering five major sectors: Hair, Makeup, Fashion, Medical, and Wellness.
- Activities include personal color analysis, free makeup touch-ups, clothing styling, fashion DIY kits, herbal tea sessions, and more.
2. Welcome Center & Beauty Stamp Tour (June 19–July 18)
- Located in front of Myeongdong Art Theater.
- Complete a stamp tour and receive discounts on beauty products and services.
3. Beauty Zones at 7 Key Spots in Seoul
- Myeongdong Beauty Play: Free touch-up and souvenir for social media posts (June 19–July 2)
- Seoul K-Medi Center in Dongdaemun: Korean wellness & herbal tea programs (July 5–18)
- B The B space: Fashion tattoo sticker decoration experience (June 19–29)
…and more throughout Seoul.
Discounts & Tourism Benefits
- Flight discounts up to 88% from Korean Air, Asiana, Jeju Air, Air Seoul, and more.
- Over 520 participating brands and services (hotels, tour agencies, beauty brands, wellness, shopping, transportation) offering discounts, giveaways, and promotions.
- K‑beauty fans can also enjoy K‑Pop performances and Hallyu-themed exhibitions.
Why It Matters
K‑Beauty is now a powerhouse in global cosmetics exports, surpassing $10 billion in 2024. Over 1.17 million international medical tourists visited Korea, many seeking K‑beauty services. This festival is not just a celebration, but a key driver in Korea’s tourism and cultural branding.
Summary
| Category | Details |
|---|---|
| Period | June 19 – July 18, 2025 |
| Location | DDP & major Seoul districts (Myeongdong, Hongdae, Seongsu, etc.) |
| Target | International tourists |
| Hosted by | Ministry of Culture, Sports and Tourism |
| Programs | K‑beauty experiences, discount tours, giveaways, cultural events |
Final Note
The Korea Beauty Festival 2025 is more than just a beauty expo — it’s a full cultural journey into the heart of K‑beauty and self-discovery. Whether you’re an international traveler or a K‑trend enthusiast, this is your chance to meet the NEW YOU through Korea’s most iconic beauty experiences.
Image Source: Official Website
